Its a pity how most of us toil to develop our products and services but never think of PRESENTATION.
The outlook of your product is the very first to determine the kind of Market or Audience (category of customers) you get. It also determines your price as well as the attention and respect you get.
Let’s understand it this way, why will people give so much attention and value to Madar liquid soap as against a liquid soap packaged in a used voltic bottle? Its clear the price differences and target audience they will both attract right?
Maybe, the one in the voltic bottle might even be of better quality than Madar but am sure you and I know the respect will all go to Madar right?
Maybe you might be doing well with the Voltic bottle and you cool with that market. Cool! Its a huge market but staying there will never take you far. Think about it!
Why would you be comfortable buying a bag from a boutique at 80cedis or even more but might be reluctant buying that same bag at that same price from the woman who displayed them on the culvert? PRESENTATION!
This same Principle work everywhere even in our personal lives as well as the internet.
Maybe you have no money for a shop and all you need is a presence on the internet, but without the right presentation, your products and services will never attract the correct attention, price, respect and audience.
The question then is, How can I do that? How can I give that perfect presentation to my hard work to give me the right rewards I deserve?
Let’s get into the answers by continuing the reading. Click here to continue reading